For B2B SaaS Founders

Bring Qualified Buyers Into Your SaaS Automatically. Without Worrying About Ad Spend.

ladderfunnel.com
Your Value Ladder
Intro Product$7
Order Bump+$27
SaaS Upsell$97/mo
Done-For-You$2,500+
app.ladderfunnel.com/blueprint
LadderFunnel Blueprint
1 Why Free Trials Are Killing Your SaaS
2 Your Offer Stack
3 Funnel Structure & Copy
4 The Numbers
5 Traffic & Acquisition
6 Email Nurture & Launch
app.ladder...
Live Dashboard
$7/entry
Covers ad spend Day 1
30%
Self-serve upgrade
↑ to SaaS
70%
Warm leads for SDRs
↑ close rate
All of this for just $7
Free Trials Same person, 5th burner email. Tire kickers clogging your pipeline. MRR built on people who forgot to cancel.
→
Self-Funding Pipeline Warm buyer leads on autopilot. Your intro product covers ad costs on Day 1. Every buyer that enters your funnel is pre-qualified, warm, and ready for your software.

Your intro product covers ad costs on Day 1. Every buyer that enters your funnel is pre-qualified and warm. This is the blueprint to build a self-funding pipeline that brings you real customers on autopilot.

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30-day money-back guarantee · One-time payment (limited time offer)

What's Inside

The Complete LadderFunnel Blueprint

Replace your free trial with a paid acquisition system that filters out freeloaders and attracts intentional buyers.

1

Why Free Trials Are Killing Your SaaS

The real cost of free: trial abuse, vanity signups, accidental retention. Why the best SaaS companies are switching to paid-from-day-one acquisition.

2

Your Offer Stack

Your software solves a problem, but most people don't know they need it yet. Design an intro product that creates the need. Then stack the bump and upsell so each one deepens the desire.

3

The Funnel Structure & Copy

The 4-page blueprint that turns ad clicks into paying customers. Copy formulas, page structure, and the psychology that makes people pull out their card instead of creating another free account.

4

The Numbers

Breakeven math, conversion benchmarks, and the compounding effect. Know exactly when your ads become self-funding.

5

Traffic & Acquisition Strategy

Facebook ads that attract buyers (not tire kickers), organic content that pre-qualifies, and SaaS onboarding funnels that filter for intent.

6

Email Nurture & Launch

The 30-day ascension sequence that turns $7 buyers into loyal monthly subscribers. These people chose you. Now show them why they were right.

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Avg Order Value $0.00
Live Dashboard

Replace Free Trials With Paying Customers

The complete blueprint: build a paid intro product that creates the need for your software, stack your offers, and attract customers who retain with intention.

Your market is problem-aware. They just don't know they need your tool yet. The intro product creates that need. Then your software is the obvious next step.

Total value: $985

$7
Get Instant Access

30-day money-back guarantee · One-time payment (limited time offer)

The System

What Changes When You Build a Self-Funding Pipeline

Every freeloader filtered out. Every customer intentional. Every dollar accounted for.

Filter Out Freeloaders

Replace your free tier with a paid entry point that filters out freeloaders and attracts people who actually want what you built.

The Value Ladder

Your intro product creates the need for your software. Each step up the ladder deepens the desire. Customers ascend because they want to, not because you tricked them.

Intentional Retention

Build a customer base of people who stay because they chose to. No more hoping they forgot to cancel. These customers buy more and refer others.

Self-Funding Ads

Your intro offer covers ad spend on Day 1. Stop gambling on free trial conversions. Get paid before they even see your software.

Feed Your SDRs Warm Leads

~30% upgrade directly to your SaaS. The other 70%? Warmed-up leads your closers can actually close. Confidence up. Results up. You attract better SDRs.

Copy & Funnel Formulas

Proven copy frameworks, page structures, and email sequences. Fill in the blanks. Build the funnel. Launch in a weekend.

Sound Familiar?

You're Paying to Acquire People Who Never Intended to Pay You

Free trials attract the wrong people. Your dashboard looks great. Your bank account tells a different story.

Free Trial Abuse

You're running paid ads and getting signups. But it's the same person on their 5th free trial account. You're paying to acquire freeloaders.

Accidental Retention

Half your MRR is people who forgot to cancel. That's not a business. That's a time bomb. One billing dispute email away from a bad month.

Vanity Signups, Zero Intent

Your dashboard shows 500 new signups. But how many actually opened the product? Used it? Intended to pay? The number that matters is close to zero.

Your Best Closer Is Losing Confidence

Your top SDR is grinding 100% cold leads all day. Their close rate is tanking. Their confidence is shot. They're updating their LinkedIn. You're about to lose your best seller because you have nothing warm to feed them.

Get The Blueprint For $7

30-day money-back guarantee · One-time payment

This Is For You If...

You Want Customers Who Choose You on Purpose

Not tire kickers. Not trial abusers. Not people who forgot to cancel. Real customers who retain with intention.

You're Sick of Free Trial Abuse

You're running paid ads and getting signups. But it's the same person creating their 5th account with a burner email. Your "growth" is an illusion. You're paying to acquire people who have zero intention of ever paying you.

A $7 entry point kills this instantly. Freeloaders don't pay $7. Real buyers do.

You Don't Want a Business Built on Accidental Retention

Half your MRR is people who forgot to cancel. You know it. If you rely on accidental retention, you wake up anxious at the end of every month waiting for churn to hit. If you're anxious about churn, you can't focus on product growth. If you can't focus on product growth, your competitors win. You want to be known as someone who builds quality things, not someone who profits from inertia.

Intentional customers stay longer, buy more, and tell their friends. That's a real business.

You Want a Warm Audience That Buys More

Every customer who comes through the LadderFunnel is pre-qualified. They paid to get in. They consumed your content. They trust you. These are the people who upgrade to annual, buy your premium tier, and become your best referral source.

Your best future customers are today's $7 buyers. Build the pipeline now.

You Want to Keep Your Best Closers Happy

Your top SDR is grinding cold leads all day. Their confidence is tanking. You need to scratch their back a little. Feed them warm leads from the funnel. People who already bought, already trust you, already raised their hand. Around 30% upgrade directly to your SaaS offer. The other 70% are gold for your closers.

Confident SDRs hunt harder. They close more cold leads too. And the best SDRs want to work where the warm pipeline is.

Here's What Changes When Your Ads Pay for Themselves

You replace your free tier with a $7 paid entry point. Immediately, the freeloaders disappear. The people who sign up? They actually want what you built.

You follow the blueprint. Build the value ladder. Set up the email sequence. Turn on ads. Your intro offer covers ad spend on Day 1. The upsells stack your revenue. The emails nurture buyers into loyal subscribers.

"The quality of our customer base changed overnight. Support tickets dropped. NPS went up. And we stopped losing sleep over people gaming our free trial."

Your customers now retain with intention. They chose you. They paid to get in. They're not going anywhere. And when you launch your next product, they're first in line.

And your sales team? Your top closer just got a pipeline of warm leads. People who already bought from you, already trust you. Their confidence is back. They're closing more cold deals too, because they're not grinding 100% ice-cold outbound anymore. Your best SDRs stay. New ones want in.

This is what building a quality SaaS business looks like. Customers who pay because they want to. A sales team that's actually happy. Revenue you can trust.

The Real Problem

Never Start From Zero Again

If you've ever opened your dashboard on the 1st of the month and felt that pit in your stomach... watching MRR tick down because half your "customers" forgot they signed up... this will solve your problem.

Free trials mean you start from zero every month. You're on a treadmill. Running ads, getting signups, losing them, running more ads. The customers who do stick around? You know deep down most of them just forgot to cancel.

The LadderFunnel changes the equation. When every customer pays to get in, they stay. You don't start from zero. You start from last month's number and stack on top. Month after month, your revenue compounds instead of churning.

That's not just a better business model. That's the difference between a SaaS that survives and one that wins.

After You Turn On the System...

Your signups drop. Your revenue goes up. And the people who stick around? They actually use your product.

Imagine you wake up and check your dashboard. Three new customers signed up overnight. Not free trial signups. Paying customers who chose you on purpose. Your ad spend from yesterday? Already covered by the intro offer revenue.

Imagine you didn't start the month from zero. Last month you added 40 intentional buyers to your pipeline. They're still here. They're still paying. This month you start at that number and stack on top of it. Like a snowball rolling downhill.

Imagine your sales team actually wants to come to work. 30% of your funnel buyers upgraded on their own. The other 70%? Warm leads your closers can actually close. No more grinding 100% ice-cold outbound. Your best SDR just referred a friend to come work with you.

This is what happens when you stop giving your product away for free and start attracting customers who pay because they want to.

Why SaaS Founders Are Building Self-Funding Pipelines

Imagine you're running paid ads. You're getting signups. Hundreds of them. Then you look closer. It's the same person signing up for their 5th free trial account with a different email.

Your "growth metrics" are a lie. Your support team is drowning in tire kickers. And the people who do stick around? Half of them forgot to cancel.

That's not the business you set out to build. You wanted to create something people value. Something they'd pay for willingly. Something they'd recommend to a colleague.

Here's what most SaaS founders miss: your software is a tool. It solves a problem. But most of your market doesn't know they need it yet. They're problem-aware. They know something's broken. But they haven't connected the dots to your product.

The intro product fixes that. It goes into the much bigger problem-aware market and gives them a use case. It educates them. It shows them what's possible. And the second they finish consuming it, they have the need for your software. You didn't pitch them. You created the demand.

The LadderFunnel Blueprint shows you how to build this. A paid intro product that creates the need. Upsells that reward commitment. Emails that nurture real relationships.

Here's what happens: around 30% of your funnel buyers upgrade directly to your SaaS offer. Self-serve. No sales call needed. But the other 70%? They're not lost. They're warmed up. They bought from you. They trust you. They know your product.

Feed those leads to your SDRs. Watch what happens. Their confidence skyrockets. They close more. They hunt harder on cold leads too, because they're not grinding 100% ice-cold outbound anymore. You keep your best closers happy. And you attract better ones.

The 30/70 Split

30% upgrade direct. 70% become warm leads for your SDRs. Your closers stay confident, your pipeline stays full, and your best sellers never want to leave.

Inside The Blueprint

Everything You Need to Build Your Self-Funding Pipeline

Replace freeloaders with paying customers. Step by step. No guessing.

Why free trials are killing your SaaS. The real cost of "free": trial abuse, vanity signups, and accidental retention.
The paid entry point. How to build an intro product that goes into the problem-aware market and creates the need for your software.
The value ladder. $7 → $27 → $97/mo. Each step filters for higher intent. Customers ascend because they want to.
The AI copywriting formulas. PAS, AIDA, If/Then, and transformation frameworks. Fill in the blanks and get copy that converts browsers into buyers.
The 4-page funnel templates. Squeeze page, sales page, upsell page, thank-you page. Plug your offer in and go live.
Self-funding ad math. Your intro offer covers ad spend on Day 1. Know your numbers before you spend a dollar.
Traffic that filters for intent. Ad targeting, organic pre-qualification, and SaaS onboarding funnels that attract real buyers.
Warm audience nurture. The email sequence that turns $7 buyers into loyal subscribers who ask for annual billing.
The SDR warm pipeline. 30% upgrade direct. 70% become warm leads for your closers. Keep your best SDRs happy and hunting.
Launch checklist. Everything from offer setup to go-live. Turn on the new system and start acquiring buyers in a weekend.
Get The Blueprint For $7

30-day money-back guarantee · One-time payment

Stop Acquiring Freeloaders. Start Getting Buyers.

The complete blueprint to replace free trials with a paid acquisition system that attracts intentional customers

$7
Get Instant Access

30-day money-back guarantee · One-time payment (limited time offer)

The Modules

What's Inside The Blueprint

6 modules, 20 lessons. Each builds on the last. Follow the sequence and build your funnel.

Module 1: Why Free Trials Are Killing Your SaaS

The real cost of free: trial abuse, vanity metrics, accidental retention. Why the smartest SaaS founders are switching to paid-first acquisition.

  • The free trial trap
  • The LadderFunnel model
  • The value ladder: $7 to $7,500

Module 2: Your Offer Stack

Design your intro product so it creates the need for your software. Then stack the bump and upsell so each step deepens the desire.

  • The intro product that creates demand
  • The $27 order bump
  • The recurring upsell

Module 3: The Funnel Structure & Copy

The 4-page blueprint that turns ad clicks into paying customers. Copy formulas and the psychology that makes people pull out their card.

  • 4-page funnel blueprint
  • Buying psychology
  • Funnel page walkthrough
  • Transformation copy framework

Module 4: The Numbers

Breakeven math, conversion benchmarks, and the compounding effect. Know your numbers before you spend on traffic.

  • The breakeven math
  • The compounding effect

Module 5: Traffic & Acquisition

Facebook ads that attract buyers (not tire kickers), organic content that pre-qualifies, and SaaS onboarding funnels that filter for intent.

  • Facebook ads campaign structure
  • Ad creative and copy
  • Metrics and optimization
  • Organic traffic strategy
  • SaaS onboarding funnels

Module 6: Email Nurture & Launch

The email sequence that turns $7 buyers into loyal monthly subscribers. Plus the complete launch checklist to go live in a weekend.

  • 30-day ascension window
  • In-course upgrade strategy
  • Launch checklist

From the Desk of Duncan Trevithick

I built an AI-powered SaaS. Every time someone signed up for a free trial, it cost me real money. Not just ad spend, but actual AI usage costs every time they touched the product. Each freeloader burning through GPT tokens on my dime.

I knew I'd built something genuinely valuable. Customers who stuck around loved it. But I was competing against venture-backed startups who could afford to run ads at a massive loss and give away more AI usage than I could ever subsidise. They had millions in funding. I had a credit card and a growing API bill.

So I killed the free trial.

I replaced it with a $7 paid intro product that educated people on the problem my software solved. The freeloaders vanished overnight. The people who came through? They understood the value before they ever touched the product. They converted at a higher rate. They stayed longer. They actually used the thing I built.

The $7 covered my ad spend on Day 1. The upsells stacked revenue I'd never had before. And suddenly I wasn't competing on who could burn the most VC cash. I was competing on who had the best customers. That's a fight I can win.

I documented the entire system into the LadderFunnel Blueprint so you don't have to figure it out the hard way like I did. Everything from the offer structure to the copy frameworks to the exact email sequences.

Your product is too good to give away for free to people who will never pay you. This is how you fix that.

Duncan Trevithick, Founder

30-Day Money-Back Guarantee

Go through the blueprint. Build your pipeline. Launch the new system. If at any point in 30 days you decide this isn't for you, full refund. No questions.

No hoops. No awkward calls. Email us and we refund every penny.

You get the complete blueprint with zero risk. Either it works, or you get your money back.

You Could Keep Burning Cash on Cold Traffic...

Keep spending on ads that don't pay back. Keep watching your CAC climb while conversions flatline. Keep hoping this month's spend will somehow turn into next month's revenue.

Or you could build a system where ads fund themselves:

  • $7 paid entry point (kills freeloaders instantly)
  • Value ladder that filters for intent (3 price points, each one raises the bar)
  • Self-funding ads (intro offer covers spend on Day 1)
  • SDR warm pipeline (30% self-serve, 70% warm leads for your closers)
  • Intentional retention (customers who stay because they chose to)
  • AI copywriting formulas (PAS, AIDA, If/Then. Fill in the blanks)
  • 4-page funnel templates (plug your offer in and launch in a weekend)

Fewer signups. Way more revenue. Customers you're proud of.

Get Started For $7

FAQ

Got Questions?

The complete LadderFunnel Blueprint: 6 modules, 20 lessons covering why free trials are broken, how to build a paid entry point, offer stack design, funnel structure and copy, self-funding ad math, traffic strategy, and email nurture. Everything you need to replace your free trial with a system that attracts intentional paying customers.
No. The blueprint breaks everything down step by step. If you can follow instructions and put the work in, you can build this funnel. We show you exactly what to do at each stage.
Most courses teach you how to get more signups. This teaches you how to get better customers. The entire system is built around replacing free trials with paid acquisition. Attracting people who actually intend to pay and stay. 6 modules, step by step, from framework to launch.
If you're a B2B SaaS founder dealing with free trial abuse, low-intent signups, or retention built on people who forgot to cancel: yes. This system works whether you're running paid ads, have organic traffic, or want to replace your free tier entirely. 30-day money-back guarantee if it doesn't fit.
You don't have to. Some founders run the LadderFunnel alongside their free tier and use it as a separate paid acquisition channel. But most find that once they see the quality difference between paid customers and free trial users, they phase out the free tier entirely. The $7 entry point attracts people with real intent. And those people convert, retain, and buy more.
When someone pays to get in, even $7, they're a fundamentally different customer. They chose you. They're invested. They actually use the product. Compare that to free trial users who signed up on a whim and never logged in again. Paid-first customers retain with intention, not inertia. They upgrade, they refer, and they don't leave angry Trustpilot reviews when they finally notice the charge.
Around 30% of funnel buyers upgrade directly to your SaaS. Self-serve, no sales call needed. The other 70% are warmed-up leads who already bought from you and trust your brand. Feed those to your SDRs. Their confidence goes up, their close rates improve, and they start performing better on cold leads too. It's the difference between grinding 100% ice-cold outbound and having a healthy mix. You keep your best closers happy. And you attract better ones.
Because this is a LadderFunnel. You get the blueprint for $7, build your funnel, then upgrade to LadderFunnel Pro (our software) when you're ready to scale faster. We make money on the upsell, not the intro. Exactly like your funnel will.
The blueprint is designed to follow at your own pace. Some people build their funnel in a weekend, others take a week or two. The modules are structured so each one builds on the last. Follow the sequence, put the work in, and you'll have a complete funnel ready to go live.

We can't promise you these exact results, but we can give you the entire system that achieved them. What you do with it is up to you. This is a blueprint, not a magic button. Put the work in and the system works.

Get The Blueprint

Build Your Pipeline. Get Real Customers.

Special Launch Pricing

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$7

You could take that $7 and blow it at Starbucks faster than you can say Frappuccino... or you could invest that same $7 into a system that builds sticky MRR. This is an absolute no-brainer.

Inside The Blueprint:
  • Module 1: Why Free Trials Are Killing Your SaaS (3 lessons)
  • Module 2: Your Offer Stack (3 lessons)
  • Module 3: The Funnel Structure & Copy (4 lessons)
  • Module 4: The Numbers (2 lessons)
  • Module 5: Traffic & Acquisition Strategy (5 lessons)
  • Module 6: Email Nurture & Launch (3 lessons)
Total Value:$985
Today's Price:$7
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30-Day Money-Back Guarantee